Burch Business Center organized second seminar entitled "Building a brand in the Nestle manner" which was successfully held on 24th of April. Since building and strengthening of the brand is very important in every business attendees had a chance to hear lecturers about this topic from Jasmin Kukuljac,Director of Nestle for Bosnia and Herzegovina.
Through interactive discussions and experiences in a variety of companies, managers of all levels were introduced to the importance of innovation and how to be innovative and successful in Nestle way. Speaker Mr. Jasmin Kukuljac presented the practices that have for several years ensured the success of Nestle at the market. The seminar was attended by 40 managers and employees of various companies which received answers to questions why innovation is important to the company, why most of companies strives to innovate, and how successfully introduce innovation and sustain them in life.
The next seminar will be held on 8th of May 2015. at International Burch University and the theme will be "Business analytics in the context of business decision support and the basics of the science of information". For more information about the seminar please visit the website www.burchbusiness.com