Business Development Club (BDC) on 18th of November invited Jasmin Mehić, founder and director of “etrade” agency to present students his experience from working with domestic and international partners in the field of digital marketing and advertising.
The main focus of the presentation was on the Facebook, as channel for digital advertising which is mostly used by his agency, and on the implementation of the project for the client from the first step of current situation research, to the step of new marketing strategies proposition.
Mehić also spoke about the differences in advertising through the history and the period of twenty years, as well as usage of different social networking channels as Twiter, Facebook, Instagram are.
The presentation was concluded with the fact that the most important thing on the market is to be unique, and students were encouraged to explore because there is always something to work over.
Jasmin Mehić was handed the Appreciation Letter from the Dean of Faculty of Economics, Assoc. Prof. Dr. Teoman Duman, who thanked for sharing valuable information with numerous students and academic staff.