On Friday, May 4, the 6th Forum on Domestic Production was held in the premises of Bosnian Cultural Center in Tuzla, organized by the Student Business Club, which operates within the Faculty of Economics and Social Studies of International Burch University.
The topic of this year's panel discussion was "New Marketing Trends in the Domestic Market". The domestic production forum is a unique opportunity to present the real obstacles to marketing in Bosnia and Herzegovina, and the panel has served to point out possible solutions and potentials.
Participants in the panel discussion were from different fields in marketing and thus gave their perception of it, and the moderator was a TV host, Amina Hodžić, who ensured the panel ran smoothly. In the panel discussion, our panelists shared very important information: Tatjana Paunoski, Marketing Manager of Bingo doo, Armin Hodžić, Marketing and Sales Manager for As Holding as real sector representatives, Ejub Kučuk CEO MITA Group and Kemal Balihodžić CEO UpTrend Marketing Solutions, both in front of their marketing agencies, and professor Mersid Poturak. Everyone was trying to emphasize the importance of marketing in business and explain to students what the real situation is on the market and what actually happens behind the scenes.
The very impact of the Forum was given by its sponsors and institutions that supported its realization, some of which are: Foreign Trade Chamber of BiH, Cantonal Chamber of Commerce Tuzla, Chamber of Commerce of FBiH, Chamber of Commerce of RS, and Association "Buy and use domestic - quality products in BiH". Support was also provided by Prof Dr. Damir Marjanović, the Rector of International BURCH University, who emphasized in his welcome speech the importance of such an event, especially the fact that it was organized by students. The sponsors who supported the organization of this event and thus helped not only students but also themselves are the following: BKC Tuzla, Global doo, Stella doo, HaTrans doo, Restaurant and Pizzeria Azzuro, Hotel Tuzla, AS Group, Lovic & Co.
During the discussion, each of the mentioned panelists talked about their personal but also general vision of marketing nowadays and where Bosnia stands in relation to other countries, and what challenges their companies are facing. As Mr. Hodzic stated, it is first of all necessary to understand the real needs of the market and what actually attracts customers of a certain product. Mrs. Paunoski added that it is necessary to keep in mind the allocated budget as much as the target population since reality and theory often do not correspond.
During the panel, Mr. Kucuk and Mr. Balihodzic agreed that it is really crucial for the marketing companies to listen to their clients with their ideas and desires, but also to take into account the wishes of the end customers for whom the advertisement is intended to make the project successful.
One of the main conclusions of the discussion was made by Professor Poturak, saying that marketing cannot work without reality and real examples from our market, but also that market events cannot be separated from the theoretical ones, and students, who were the majority of the audience, should be provided with real-life stories of experienced people from the field.