As part of the cooperation between the University and Dresscode, a group of management students visited Dresscode’s headquarters. The students were warmly welcomed by the CEO, Mr Huso Hasanovic, who provided invaluable insights into the company’s operations, vision, and goals.
Dresscode, a leading name in the domestic fashion industry, has expanded significantly in recent years, establishing a strong presence in local markets. Known for its commitment to quality, innovation, and customer satisfaction, Dresscode has built a reputation as a trendsetting brand (more information at dresscode.ba).
Mr Hasanovic began the visit by introducing the students to the company’s core values and shared its journey from a small start-up to a widely recognised fashion brand. He highlighted Dresscode's mission to create stylish, sustainable clothing that resonates with today’s modern audience. Additionally, he discussed the importance of adapting to evolving consumer preferences and the role of technology in enhancing product design and customer engagement.
Throughout the visit, the students gained a thorough understanding of the company’s production process, marketing strategies, and unique approach to building a cohesive brand identity. Mr Hasanovic also emphasised Dresscode’s dedication to sustainability, including its ethical sourcing of materials and environmentally responsible production methods—a key element that distinguishes Dresscode in today’s fashion landscape.
The visit proved to be an insightful experience for the students, giving them a first-hand look at the workings of a successful fashion brand. By bridging classroom knowledge with real-world applications, the tour encouraged them to consider future careers in the fashion industry, whilst understanding the complexities and rewards that accompany it.
The students and Professor Obucic expressed their sincere gratitude to Mr Hasanovic and the Dresscode team for this enriching opportunity, which will undoubtedly contribute to their academic and professional development.